The challenge
A headset is only one part of a group VR experience. The setting, introduction and shared activity need to make sense to people who may be trying the technology for the first time.
Our approach
Arena puts the experience around the technology: immersive entertainment presented for friends, birthdays, groups and corporate activities. VRsion Pro’s relationship is direct — Arena is one of our own operated ventures.
The outcome
An operated VR entertainment venture within the VRsion Pro ecosystem, with a dedicated website for discovering experiences and practical information. It gives the studio a real context for thinking about immersive technology, hospitality and group participation together.